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FULL COURSE - The Fundamentals of Marketing

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Are you ready to revolutionize your marketing approach and skyrocket your success in the digital age? Welcome to a transformative journey tailored just for you by a seasoned marketing director with over 15 years of industry experience.

In this comprehensive course, we dive deep into the core pillars of effective marketing, breaking it down into two fundamental modules: "Know Who to Talk To" and "Know How to Talk to Them."

Module One lays the groundwork by equipping you with essential skills to understand and dissect your target markets. From conducting meticulous market research to crafting detailed audience personas, you'll master the art of segmentation and learn how to seamlessly integrate it into your processes. But it doesn't stop there – we'll guide you through mapping out customer journeys, testing strategies, and setting up a robust hub for ongoing research and data analysis.

In Module Two, we shift gears to focus on the heart of your brand. You'll learn how to uncover your brand's essence and translate it effectively to resonate with your audience. From building out your identity to crafting compelling brand stories, ideation, and brainstorming, we leave no stone unturned in ensuring your messaging cuts through the noise. Plus, you'll gain invaluable insights into running both your day-to-day and campaign marketing operations, along with foolproof methods to track and optimize every aspect of your marketing efforts.

But this isn't just another run-of-the-mill marketing course – it's a dynamic blend of theory and practical application, honed through years of real-world experience. Whether you're a budding marketer looking to kickstart your journey or a seasoned professional seeking to sharpen your technical skills, this course is your ultimate roadmap to success.

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Module One - How to research your available markets and target markets - How to understand that market and conduct market research - How to understand your audience - How to build audience personas - How to define segmentation - How to implement segmentation into procesess, track and monitor - How to map our your customer journey - How to test and implement your customer journey - How to set up a hub for your market and audience research and data Module Two - How to understand your Brand and make it translatable to your market and audience - How to build out your identity - How to craft good Brand stories - How to ideate and brainstorm - How to make sure that your messaging gets across - How to run your BAU Marketing - How to run your Campaign Marketing - How to track all of this - How to run a marketing teams process

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£0+

FULL COURSE - The Fundamentals of Marketing

0 ratings
Add to cart